When you write in another genre, using a pseudonym allows you to build a second brand and culture a new audience, without alienating your original fans. It's nice to have those kinds of problems.

Good luck -Craven

This is a great question to post.  :)

I always wondered how frustrating it would be to publish under a pen name. Would it be one of those "it seemed like a good idea at the time" situations? Dealing with paper work, the publisher, and (God willing) cashing a pay check... would that all become a confusing chore?

If you use a pseudonym just make sure you take care of the legal issues attached to it (i.e. income taxes and the IRS).

 A good source for info on this topic is somewhere in a back issue of The Writer, I just can't remember when it was published, but I remember reading it. Use the search engine on writermag.com to find the article. If you don't find anything there, try Writers Digest (I subscribe to both, so maybe I read the article there, can't remember).

The IRS is constantly changing the rules for declaring a writer's income, so just make sure you educate yourself before diving into publishing under a pseudonym. Get a good tax attorney or accountant with experience representing writers.