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Writers' information booth

Started by Passionate at 09-19-2007 5:51 AM. Topic has 4 replies.
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   09-19-2007, 5:51 AM
Passionate

Joined on 09-20-2007
Sunshine Beach, Australia
Posts 3
What do you think of publishing your work on the Internet?

I have recently engaged a writer to write some webpages for one of my Internet projects.

So I was thinking, what if I partnered up with a writer and let them write about their area of expertise. I would produce and market a specific website for that content (not an eBook or POD).

Any successful site on the Internet needs to provide valuable and high quality content. That is the only way it will develop and attract a growing numbers of visitors. But there are also a lot of technical and analytical tasks that support that success.

I am proficient at the technical and analytical things. But I cannot write great content.

How would we earn money? Through ads and product recommendations that are related to the topic of the site. If the writer has published books on that topic, the site will naturally promote them as well.

The process would be something like this:

1) The writer suggests a topic (in a non-fiction area)

2) I research it for viability and come back with a list of related keywords

3) Together we develop a structure for the site (at the start we should be able to plan the content for around 50 pages at 500-800 words each)

4) Then the writer just delivers the written pieces and I program, design and maintain the site.

5) Once the site has around 150-200 pages (so it would have a similar size to a book), it is maintained by a blog, e-zine and smaller updates of the content (probably a new piece of 300-500 words once a fortnight).

6) We share the revenue

My questions are:

Would you enjoy that or see it as below your standards to publish on a website?

Would you feel comfortable earning from advertising and product recommendations (naturally only the ones that are worthwhile)?

What share of the income would you expect to receive?

Would you be willing to share the costs of the production of the website (I am talking external costs, e.g. hosting, graphic design, etc.) or only be interested, if I covered the full investment?

What questions do you have?

Looking forward to your feedback.

Alexander

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   09-19-2007, 10:27 PM
Georganna Hancock


Joined on 08-26-2005
San Diego
Posts 118
Re: What do you think of publishing your work on the Internet?
Uh, I think this is already being done to death by all the "content" websites. 

Georganna Hancock, Professional Editor
Recommended by Preditors & Editors http://www.writers-edge.info/editing-services.htm
Writer's Edge Blog & Website http://www.writers-edge.info
Website Creation for Writers http://www.HancockWebsites.com
Writing Help http://www.writers-edge.info/writing-help.htm
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   09-20-2007, 2:23 AM
Passionate

Joined on 09-20-2007
Sunshine Beach, Australia
Posts 3
Re: What do you think of publishing your work on the Internet?

Hi Georganna,

there is probably nothing in this world that has not been done before. But it can always be improved upon.

What sort of content sites you are referring to?

From your signature I can see that you've got a blog with quite a bit of action on there and are also providing website building services for people.

So you've got the expertise to do the technical part yourself. But don't you have a host of clients who are great writers but do not want to get into the technicalities of building websites?

Alexander

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   09-25-2007, 1:33 PM
bobkalsey

Joined on 09-29-2003
Posts 553
Re: What do you think of publishing your work on the Internet?
Well, you don't really have to "build websites" these days to be able to publish a Web log, and if you want some other kind of site there are pretty simple ways to go about that. So it's pretty easy -- even for us "mere" writers -- to manage the technical aspects of getting our pieces on the Web.

The thing is, very very few people actually make any money publishing web content. Even traditional publishers, who carry content by established authors and journalists on their sites, don't often make a profit from the sites themselves. For a small independent, the income from advertising is so ridiculously small it hardly makes sense to count the money.

A fellow I know likes to say that you don't make money BY what you publish on the Web, you make money BECAUSE of what you publish on the Web. What he means is, the Web gives authors some publicity, a way to make themselves and their expertise known by people who might be interested in what these authors have to say. That might help a writer or content expert sell books or land speaking engagements or get consulting gigs. But writing for the Web doesn't directly add a nickle to their income.

Everybody and his uncle has tried to make a buck with Web publishing. If you've got something like the Daily Kos or your name is Ariana Huffington, maybe you can eek out a living writing for the Web. Few do. And if your business plan has to do with some kind of subscription scheme or pay-per-read approach, you would be wise to consider that even the New York Times has recently dropped its policy of charging a fee for viewing its archives and Rupert Murdoch who recently bought the Wall Street Journal is considering giving the Web version of the paper away for free.

There are plenty of folks who recognize that writing for the Web is a means of promoting their real money-making work, and plenty who write for the Web just because they have a passion about a subject and want to share what they know, and plenty of established information sites that are supported by traditional publishers, trade- and non-profit organizations, or -- yes -- advertising. So any for-profit scheme is going to find that the competition is people giving away the goods for free. You can't charge less than that and make a go of it. And you're not likely to be able to offer a consistently higher quality of information, either.

Now, if you're just going to rely on advertising, remember too that there's competition -- lots of it -- for advertisers' dollars. Ask yourself: if you were the agency for Ford Motor Company, would you invest your client's advertising dollars on a small unknown start-up content site, or on the Web site of the New York Times or MSNBC? It doesn't cost much to advertise on major established publishers' sites, so that's where the money goes.

If you think you have a solution to these challenges, more power to you -- go for it. But remember, too, that since the Web began writers have been offered this kind of profit-sharing deal by one would-be entrepreneur after another. And they're mostly pretty skeptical, given the failures of the past.

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   09-27-2007, 6:52 PM
Passionate

Joined on 09-20-2007
Sunshine Beach, Australia
Posts 3
Re: What do you think of publishing your work on the Internet?

You are right, it is easy to get content on the web, but without promotion, it will not attract enough visitors (and thus cannot earn money).

But in reality, there is no way to know the outcome without testing it.

I have found my writer and will pay him for his work.  In six month I'll share the outcome.

Thanks for your input.

Alexander 

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