Dear Fellow Writer:

While I was writing my book I attended many writing workshops and writers/editors/marketing/agents lectures. One, of many important tips, about marketing one's book was, people sell books - books don't sell books. Of course meaning that you, the author must be out and about everywhere and often to sell your book. I found this to be, not only hear say, but factual as I spoke with author friends and collogues over the past four years.  And, until an author is quite on her/his way to being a household name, even successful authors must make appearances.

More of what I heard: Publishers promote about four (depending upon their authors and size of publishing house) of their authors. And, that is even though they might publish other authors. The "other authors" are left on their own to marketing. Have a budget, make a plan - spend your budget (easily) as you drive or fly your way around selling your book.  Then there's promo gifts, biz cards, posters, mailings, etc etc.

Now that my book has been published I'm setting up local book signing (and don't let anyone tell you that as a POD or self-publisher bookstores won't take you on- many no, but not all) I'm finding that I'm bloody well have a job! Selling the book is much more difficult than writing it.

I researched and then again, as on this site, to get as much info as possible.

Good luck,

Clearwater Lady

www.juneahern.com