RE: American Writers & Artists Institute

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American Writers & Artists Institute


tashawrites 08-30-2004, 7:23 PM
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Hey ya'll. Does anybody out there know anything about this school? Is it legitimate? If so, is it really worth the $450 I have to invest to become a copywriter? [8)]

RE: American Writers & Artists Institutes


AprilM 08-30-2004, 7:37 PM
I've never heard of this school so I googled it, but I didn't get any results. Where did you hear about it? Did you get something in direct mail? Are they offering you some kind of copywriter's certificate or do you have to pay to be on a list of available copywriters? Like I said, I don't have any experience with this place, but it sounds a little shady.

RE: American Writers & Artists Institutes


Blueridge 08-30-2004, 9:12 PM
School? What school? Did something disappear in the edit, tasha?

RE: American Writers & Artists Institutes


alleycat 08-31-2004, 1:21 PM
It should have been "Institute" not "Institutes", April. You'll get results from Google then.

I don't know anything about them other than they send me junk mail every so often. I suspect they're right up there with Famous Artist School. You'll probably get a nice manual that duplicates the same information you can get in a $15 book from the library. I am just guessing however.

If I were you, I think I'd try to discuss this with any local copywriter that would be willing to help, or perhaps the editor of my local paper, or a college professor if there's a school of journalism hereby.

Good luck.

alleycat

RE: American Writers & Artists Institute


mammamaia 09-01-2004, 11:57 AM
one 'becomes' a copywriter only by writing copy... no school is going to make you one...

you'd save a lot of money by just buying a couple of good books on the subject and studying the markets you think you're qualified to write for... then, just practice writing till you're good enough to compete with all those already out there, and start submitting work...

no one needs a certificate or even any degrees to be a good writer... but you do need to be a good reader...

love and hugs, maia

for 100% free help/mentoring:
www.saysmom.com

"You must BE the change you wish to see in the world." Gandhi

RE: American Writers & Artists Institute


haakon59 09-27-2004, 10:52 AM
I have received their mailers as well. One thing that made me take notice is that they have Robert Bly on their staff as a seminar leader and I also understand that he offers an additional course/seminar on marketing yourself as a Copywriter. Unfortunately, I don't know of anyone who has taken the course, so I can't comment on how worthwhile it is. Bly's books are excellent and I would think that he would want to maintain a high level of quality if he is going to be associated with it. However, alleycat may be right that you can find the same information in a $15.00 book. If you do get further information about this course, would you let us know? I would appreciate it. Thanks.

RE: American Writers & Artists Institute


mammamaia 09-27-2004, 11:00 AM
bly's first priority is to make money... i wouldn't consider his name attached to any money-making scheme to be evidence of anything loftier than that... while i do have to suggest to many of my mentees that they'd benefit from taking a writing course or two, i urge them to consider community college, university and recognized top-level online venues only...

for 100% free help/mentoring:
www.saysmom.com

"You must BE the change you wish to see in the world." Gandhi

RE: American Writers & Artists Institute


leeannwriter 09-27-2004, 11:26 AM
I was once an advertising copywriter and when I began I knew virtually nothing about writing ad copy. I learned by writing copy - as Maia stated - and with a few pointers offered by other copywriters.

I wouldn't suggest anyone spend $450 for a course on copywriting when there are other outlets. Check your local bookstores and see if there are books on copywriting. If you're near a college or university, check out their course lists. You might find an "advertising" class in the business department that might be of help to you or you might try your hand at writing a few ads.

I had received a B.A. degree in English/History before I went to the interview for a copywriting job. After talking with me, I was given basic information and told to write the ads. I sat staring at a typewriter (yep, it was that long ago) and then tried to write ads like those I'd heard all my life.

A few days later, I heard one of the ads I'd written on the radio and the day after that, I was offered the job.

Learn by doing!!!

There are so many "schools" and "courses" out there that exist to make money from people who want to be copywriters or writers or artists...the list is endless!

Missouri Writers Guild
2005 Editor's Pen Award (Scrivener's Pen)
Visit my blog at http://leeannsontheimermurphy.blogspot.com

RE: American Writers & Artists Institute


leeannwriter 09-27-2004, 11:42 AM
Here's an irony - I posted and went to check the mail. Lo and behold I found an advertising circular from no other than the American Writers and Artists Institute.
The letter is from Kathleen Peddicord who says she represents the travel divison for Agora Publishing LLC and she offers a "Passport to Romance: The Ultimate Travel Writer's Course" for just $249.00.
It can also be paid in monthly installments.
The enclosed information paints a lovely picture of the jet setting life you'll be able to live once you complete their course and become a travel writer!

If it works for some people, fine, but I wouldn't touch it with a ten foot pole!!

Missouri Writers Guild
2005 Editor's Pen Award (Scrivener's Pen)
Visit my blog at http://leeannsontheimermurphy.blogspot.com

RE: American Writers & Artists Institute


haakon59 09-27-2004, 12:19 PM
Thank you mammamaia for clarifying Bly's financial motives. His books are great, which is why I thought the course might have merit. There are several other copywriting books out there that are excellent, so perhaps this AWAI course is not worth it, given the price difference. In addition to Bly's book, one I like is "Teach Yourself Copywriting" by J. Jonathan Gabay. Another is "Advertising Secrets of the Written Word. . ." by Joseph Sugarman. Too bad this AWAI course doesn't seem to live up to it's hype. They use the standard direct mail writing and formatting techniques, from what I can tell from the package they sent me. Oh well!

RE: American Writers & Artists Institute


St.George 09-27-2004, 12:38 PM
there's a great saying - "those who can, do - those who can't, teach."

it's not true in a lot of cases, but I think in this one it may apply - keep on doing research and asking the right questions.

good luck!

RE: American Writers & Artists Institute


haakon59 09-27-2004, 6:18 PM
Since none of us have actually taken the course, we still don't know if it's any good. Perhaps someone who has been through it will enlighten us.

RE: American Writers & Artists Institute


apprentice 10-01-2004, 8:48 PM
Regarding the AWAI home-education course.....I can weigh in on this topic.

1. No book, school, teacher, or coach is going to "make" you a copywriter. You become a copywriter by studying, reading, and writing. When you have written words that successfully sell a product....or....when you have written words that someone else has paid you to write....then you can call yourself a copywriter. You don't read a manual and "become" one.

2. Is Bob Bly motivated by money? I guess he probably is. Who among us can deny that we are motivated by money?

On the other hand....would Bob Bly lend his endorsement to an inferior product simply for the money? I am inclined to think that he would not. Bob Bly is one of the most prolific and successful writers anywhere (50 published books). Sure, he makes great money....is that alone evidence of ethical mischief? I think not.

3. So.....what about American Writers & Artists Institute and their home-education course?

As a newly-hired writer for an internet marketing company, my boss suggested that I read the AWAI course materials when I began working here. I did....and here is my personal experience. Not only is the material beautiflully presented, professionally produced, and very well written....it is perhaps the most valuable information on "writing to sell" that I have ever read. And in this area I have studied from the best. On the shelf above my desk are no less than 20 books on direct marketing, advertising and copywriting (2 by Bob Bly).

In general it IS true that "Those who can, do. Those who can't, teach"

In the case of AWAI....fortunately....those who can, have ALSO chosen to teach. Rarely will you find highly successful individuals willing to share their most closely guarded secrets for achieving success in their chosen field. I have found the AWAI course to be a treasure trove of valuable information. Info that I have not found so clearly presented in any other format. And the people who share this information have sold literally HUNDREDS OF MILLIONS of dollars in merchandise on the power of their written words alone. Michael Masterson alone has sold over half a billion dollars in goods and services during his writing career.

Sure....you can save some money, checking books out at the library and getting better through trial and error over the course of years, but why? What do you have that is more precious than your time? And what better way is there to save time than learning from the very best in your chosen field. Learning from their success.....and from their failure.

And finally, the AWAI course comes with an unconditional money back guarantee.....if it is not everything you expect it to be, send it back.

P.S. The AWAI course also comes with a companion book called something like the "Hall of Fame". This is a reproduction of the top 100 direct mail letters of all time. This was worth the course itself. There is a lot to learn from what makes the best offers of all time so successful and what they have in common.

RE: RE: American Writers & Artists Institute


leeannwriter 10-02-2004, 10:22 AM
Originally posted by apprentice

Rarely will you find highly successful individuals willing to share their most closely guarded secrets for achieving success in their chosen field. I


I have to disagree with this opinion. Whether they do it through free advice or mentoring or through books designed to share what they have learned, MANY highly successful people in ALL fields often offer insight how they achieved success.

I find that it's more often those who have not truly succeeded that guard their "secrets" and their methods because they fear that someone else might walk off with the prize.

Truth is that there's no real "secrets" to success in writing or anything else. What works for one writer may not work for another and it mostly takes a lot of hard work, determination, ability to learn, and the chutzpah to do all that and more. Some natural talent helps too and can't be duplicated with any book or course. Take some natural talent and work hard on it to improve and you're likely to find success but there are no guarantees.

It's apparent than Apprentice feels very strongly about these courses and that's fine. If they helped, great. Overall, though, my opinion stands you can be a writer or copywriter without such courses or instruction methods.

Missouri Writers Guild
2005 Editor's Pen Award (Scrivener's Pen)
Visit my blog at http://leeannsontheimermurphy.blogspot.com

RE: American Writers & Artists Institute


mammamaia 10-02-2004, 10:23 AM
it is a bit suspect that apprentice only joined to post that glowing review of the course!... i have to take it all with a box or two of mortons, since the writer doesn't identify him/herself other than as a fan of the book/writer in question...

for 100% free help/mentoring:
www.saysmom.com

"You must BE the change you wish to see in the world." Gandhi

RE: American Writers & Artists Institute


westie1 10-02-2004, 12:35 PM
Hi everybody! New to this discussion but I too have recieved AWAI material in the past and on the surface it sounds usable and possibly worth the cost but I tend to agree with those that are not too sure. Resources are all over the place. If a person really wants the 411 on the type or style of writing he or she is seeking then searching out a mentor of that kind of writing is an excellent way to go.

RE: American Writers & Artists Institute


haakon59 10-02-2004, 1:46 PM
As I stated above, I have not taken the AWAI course so I can't comment on whether it is good or not.

But I am surprised at the number of people who seem to believe that you can just learn everything by doing. Of course, reading a book by itself doesn't make you anything, you have to apply the principles the book talks about by practicing. You have to master the use of the principles written about, not just passively read them.

I wonder if those who advocate the "just do it" view can point to any intellectual pursuit that doesn't include learning from those who have mastered the field before them?

Would you want, for example, to have someone tell Civil Engineering students to stop wasting their time taking engineering classes, that they ought instead to just go out and learn to build bridges by doing? If so, PLEASE let me know where these bridges are, because I want to only drive over the ones where the engineer went to school and knows what he is doing because he has taken the time to master all the factors that go into bridge building BEFORE he builds his first one. In fact, I feel the same way about doctors and lawyers and plumbers and everything else. No one should reject the knowledge gathered before they came along as being irrelevant.

On the other hand, some teachers and books are lousy; some are fantastically insightful. We have at least one person who has been through the AWAI course who thought it was well done. Perhaps someone else has taken the course and wasn't impressed. At least we have this forum where we can help each other by giving feedback on which books and courses are good and which are not.

Regardless, I am going to continue to do both: read and learn from people who have mastered the craft before me and practice and extend that learning by using my acquired knowledge along with my own insights. Isn't this what all progress is built on?

RE: American Writers & Artists Institute


apprentice 10-02-2004, 6:03 PM
Nope...apprentice is not Bob Bly. I guess if I was, I would have all 50 of his books, and not just two.

While I have read this forum a number of times before, I registered to post because it happens that I spent the last two weeks going through the course in question. It was fresh on my mind and I felt I could add something to the discussion. On second read it seems my response might have come off a little "hot"....not my intention.

And on second thought.....I take back what I wrote that successful people do not often share their secrets. I have had a number of very successful, and very generous mentors in my life, so my own experience did not even coincide with the point I was making. While some leaders play their cards close to the vest, most are more than happy to share their success "secrets" with anyone who will listen.

In my own experience, you can learn just about anything "on your own". But it sure trims time off the learning curve to learn what has (and has not) worked for others. It is also true that you will learn more from driving a road than you will from any map. It's the doing, not the reading that will move you toward your objective.
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